idmatch bike-fitting lab by Selle Italia

§ BIKE FITTING — IDMATCH BY SELLE ITALIA

The fit
is the upgrade.

Watts, aero and weight get the headlines — but your contact points are where real performance and comfort live. At Roubaix London we fit riders using the Selle Italia idmatch system: a dynamic 3D biomechanical analysis that removes the guesswork from position.

OFFER — BIKE FITTING LAUNCH

PRE-BOOK NOW FOR ONLY

£189.99/ FULL SESSION
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§ 01 — WHAT IS IDMATCH

A biomechanics
lab, on your bike.

idmatch is Selle Italia's professional bike-fitting platform: a complete "plug & play" biomechanics laboratory built around a dynamic 3D scan of the cyclist. Rather than static angles and plumb lines, idmatch analyses your movement — while you pedal — through markerless motion capture.

The system reads joint angles, angular velocities and postural balance in real time, then feeds an automated Smart Bike that simulates every plausible setup change instantly. Saddle height, setback, reach, drop and handlebar width can be swapped and re-measured until the optimal position is found — objectively.

The output is a complete, written report and a clear recommendation for the ideal frame geometry, saddle model and handlebar size. It's the same fitting protocol we use on our custom builds — brought to any rider on any bike.

§ 02 — INSIDE THE FIT

What's actually in the room.

/ 01

Dynamic 3D scan

Markerless capture of you pedalling in real time — joint angles, velocities and postural balance analysed as you ride.

/ 02

Automated Smart Bike

A fully adjustable simulator with swappable saddles and cockpits, so we can trial your ideal position in minutes, not weeks.

/ 03

Pressure mapping

Static and dynamic pressure analysis on the saddle to pinpoint hot spots and dial in comfort under real load.

/ 04

Ideal frame & size report

Automatic recommendation of the ideal frame geometry, saddle and handlebar size — the same data we use for custom builds.

/ 05

Health & history intake

A full athlete history module: past injuries, riding goals and preferences all feed into the final recommendation.

/ 06

Detailed written report

You leave with a complete report of your position, measurements and setup — a reference you can bring back at any time.

§ 03 — THE SESSION

Six steps to a proper fit.

01

Interview & health history

We sit down first: riding style, goals, injuries, contact-point history and what the bike needs to do for you.

02

Foot & cleat assessment

Foot arch, forefoot tilt and cleat orientation are measured with the idmatch Foot Kit before you clip in.

03

Dynamic 3D analysis

You ride the Smart Bike (or your own bike) while the markerless system tracks joint angles and pedalling mechanics.

04

Live setup changes

The Smart Bike adjusts saddle height, setback, reach and drop in real time so we can feel each change, not guess it.

05

Saddle & pressure map

Pressure mapping guides saddle choice from the idmatch test range — width, shape and cutout matched to your anatomy.

06

Final report & transfer

Numbers transferred to your bike, cleats set, and a detailed report handed over for your records.

§ 04 — WHO IT'S FOR

Every rider,
every bike.

You don't need to be racing to justify a proper fit. If you're buying a new bike, coming back from injury, chasing a bigger event, or simply want to spend longer in the saddle without paying for it later — idmatch is the shortcut.

  • Riders about to commission a custom build or buy a new frame
  • Anyone with recurring knee, back, neck or hand pain on the bike
  • Returning riders looking to rebuild a sustainable position
  • Racers chasing a marginal aero or power gain
  • New cyclists who want to start on the right numbers

→ BOOK YOUR IDMATCH SESSION

Ready to ride
your position?

£189.99 / FULL SESSION

Sessions are by appointment at the Roubaix workshop. Get in touch to book — we'll walk you through the process before you arrive.