ROUBAIX LONDON — EST. EC1
No hype.
Just what works.
A custom bike shop in South West London. We service, fit, and build bicycles for riders who care how their bike rides — not how it looks in a brochure.
TEAM SPONSOR — JAKROO HANDSLING RACING 2026
NO HARD SELL
HAND BUILT IN LONDONTEAM SPONSOR — JAKROO HANDSLING RACING 2026NO HARD SELL§ 01 — WHAT WE DO
Three ways in.
01 / Shop
Shop
Find out what brands Roubaix stocks — bikes, groupsets, wheels and components.
DISCOVER →
02 / Service
Workshop & Servicing
From a quick fix to a full strip-down. Book your bike in online.
DISCOVER →03 / Fit
Bike Fit
Ride like never before getting the perfect balance in between Comfort and efficiency with IDmatch.
DISCOVER →§ 02 — MANIFESTO
Whether it's a bike ready to ride or a fully tailored build, we make sure every detail fits you, your position and the way you ride.
§ 03 — JOURNAL
The latest from
the workshop.
→ BOOK A BUILD, BOOK A SERVICE
Build the bike
you keep drawing.
OR DROP THE BIKE FOR A SERVICE — SOUTH WEST LONDON
§ 04 — VISIT
Find the
workshop.
ADDRESS
Roubaix London bicycle workshop
Unit 39, Townmead Business Centre
William Morris Way
London SW6 2SZ
ARRIVAL
Easy parking right outside the workshop.
Free coffee when you drop off or collect your bike for any service.
BIKE TRANSPORT
Send your bike to us via Uber and we'll receive it.
Once the work is done, we'll load it into an Uber and send it back to you. The Uber fare is added to your invoice.
HOURS
Mon – Fri · 9:00 – 18:00
Sat · 9:00 – 12:00
Sun closed
By appointment · Call for walk-in service