About Roubaix London
Roubaix London was founded by Oscar, a lifelong cyclist who started racing at seven and never stopped chasing bicycle perfection.
What began on start lines turned into a deep understanding of what makes a bike truly exceptional: precision setup, mechanical integrity, and attention to detail at every level.
Today, Roubaix London is a specialist workshop focused on high-quality servicing, custom builds and independent advice. We work carefully, deliberately and without compromise.
Always Committed to Excellence
If you ride, you know what Roubaix means.
The cobbles don’t forgive poor setup. They don’t hide bad mechanics. Everything has to work, or it doesn’t work at all, and that’s the standard we hold here.
Roubaix London is about building bikes that feel solid, precise and ready for whatever the road throws at them.
Every bike is built or serviced as if it were our own, because we know what it feels like when everything is dialled perfectly.
This workshop isn’t about volume. It’s about standards.
Roubaix London was built from a genuine love of bikes, and a refusal to accept “good enough.”
We offer meticulous servicing, custom builds and honest advice to riders who want their bike set up properly.
When the details are right, the ride changes. That’s the difference.